Must-Know Software & Tools

Graphic Design

• Canva Pro – Fast, template-based, for posts & stories
• Adobe Photoshop – Pro-level editing
• Adobe Illustrator – For banners/logos/branding
• Figma – Optional, for UI or web-based layouts

Video Editing

• CapCut (Desktop or Mobile) – For fast, modern edits
• Adobe Premiere Pro – Pro-level editing
• After Effects – For animations & motion graphics
• InShot / VN Video Editor – Good for quick edits (mobile)

Social Media Management

• Meta Business Suite – For Instagram/Facebook
• YouTube Studio – Uploads, analytics, thumbnails
• Telegram – Channel management, scheduling (via bots or @ControllerBot)
• Buffer / Hootsuite – Optional for scheduling

Soft Skills to Look For

• Creativity + understanding of visual trends
• AI 
• Quick execution and feedback response
• Time management (content calendar discipline)
• Attention to detail for clean, consistent branding
• Ability to work independently and bring ideas
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• Portfolio (social posts, banners, video reels)